German VOGUE | April lssue 2015

Anlässlich der Spring/Summer Collection 2015 entstand für Lodenfrey, in Partnerschaft mit VOGUE, ein Shooting, das Rafinesse zelebriert. Mit Unterstützung von imagespy (Artbuying, Abwicklung Fotoproduktion, Casting & Settlement) entstanden 12 aufregende Looks internationaler Fashion-Brands, wie Odeeh, Paule Ka, Ralph Lauren, Armani,
Etro, Akris, Fabiana Filippi, Windsor, Dsquared2, Brunello Cucinelli, Iris von Arnim und Talbot Runhof. Neben einer 12-seitigen Print-Promotion in VOGUE und einem Online-Advertorial auf VOGUE.de, wurden die Motive in den Schaufenstern von Lodenfrey inszeniert. Diese dienen außerdem als klassische Anzeigenkampagne – z. B. zu sehen in der Welt am Sonntag. Ein Making-of Team, ebenfalls von imagespy bereitgestellt, hielt die Stimmung des Shootings fest.

In occasion of Lodenfrey’s spring/summer collection for 2015 a shooting was realized – in collaboration with VOGUE – which is celebrating finesse and sophistication. With imagespy handling the photo production, casting & settlement, twelve exciting looks
for the international fashion brands Odeeh, Paule Ka, Ralph Lauren, Armani, Etro, Akris, Fabiana Filippi, Windsor, Dsquared2, Brunello Cucinelli, Iris von Arnim and Talbot Runhof were created. In addition to featuring the motifs in a twelve-page print promotion in
VOGUE and an online advertorial on VOGUE.de, the images were to be seen in the window displays at Lodenfrey.
They are also in use as classic advertising campaign – shown for example in
“Die Welt am Sonntag.” A making-of crew (also provided by imagespy) captured the spirit and mood of the shoot on film.

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PHOTOS Sabine Liewald